Leah Ladipoh

Brand Empathy - Why it’s Important for a Positive Customer Experience

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By Leah Ladipoh

Brands need to constantly adapt to ever changing demands of customers as information and goods move at an increasingly rapid rate. The customer experience strategy is critical for all modern brands and businesses as the global digital revolution continues. Brands of all sizes need to review this strategy obsessively to ensure that brand messaging, customer service skills and communication strategy are aligned throughout all levels of the organization.
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How to Put Empathy First: 4 Tips to Improve the Customer Experience

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By Leah Ladipoh

Why is empathy important to the customer experience? The answer is simple - but brands will find the journey difficult to navigate. Empathy diffuses frustration, creates brand loyalty and creates a positive feeling of both customer and brand representatives.
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