Staying Connected: A Lesson for Leaders During COVID-19

Staying Connected


By Josh Williams, Ph.D.

Executives are dealing with a myriad of challenges during this pandemic. Mass layoffs have resulted in consumer spending grinding to a halt. Retailers are scrambling to adapt to the rapidly changing consumer habits. Many big box retailers are on the brink of collapse. What steps can be taken now to connect with the public when money simply isn’t flowing?
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COVID-19, Leadership, and Maslow’s Hierarchy of Needs

Maslows-Hierarchy-Of-Needs


By Josh Williams, Ph.D.

One of the most well-known models in social psychology is Maslow’s Hierarchy of Needs. This simple classification of human needs, introduced by Abraham Maslow in 1943, outlines intrinsic human motivation (see diagram). Read More...

The Typhoon: A Fable of Leading through a Black Swan Event

Stormy at ocean



By Eric Michrowski

As we navigate through this Black Swan event, I keep being reminded of a book that had captured my attention in my youth. Joseph Conrad’s Typhoon presents the story of Captain MacWhirr, a practical leader of few words, and Jukes a youthful sea mate as they sail a newly built ship across the South China Sea.
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COVID-19 – An opportunity to live your values in the eyes of your Customer

An-opportunity-to-live-your-values-eyes-of your-Customer


By Eric Michrowski

The COVID-19 Black Swan event has provided a unique opportunity for brands to demonstrate how they live their values, particularly as it relates to Customers. Some brands have stepped up and demonstrated their customer-centricity in challenging times. Others have tried to pursue profit over Customer loyalty.
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Adjusting Your Company to Adapt to the Post-Coronavirus Business Environment (The New Normal)

four-business-people-in-boardroom-applauding-for-success


By Dale Lawrence

Obviously, many businesses are not doing well in this major crisis. Hourly news stories of massive lay-offs, enormous supply chain disruptions, poor customer confidence and hit-and-miss political leadership adds to the human health tragedy. It is easy right now to get pulled into the mud. While many of the issues are out of our hands, there is a lot we can do. Starting with your organization. Read More...